Virtus welcomes ACCC involvement in ensuring information for IVF patients is clear

As Australia’s leading group of fertility clinics, Virtus Health welcomes and supports the Australian Competition and Consumer Commission's (ACCC) review of information provided by Australian fertility clinics on IVF success rates.

The ACCC wrote to fertility clinics across the country asking for a review of website content to ensure consumer understanding as there was a diverse way results were presented. ‎

IVF is a technically complex medical treatment‎.  Virtus believes that it is important to provide consumers with information about IVF success rates. We have taken the opportunity to review the content of all our websites to ensure that any discussion of success rates appears beside clear explanations of the IVF cycle and what each statistic means.  We are confident that we satisfy and are compliant with ACCC requirements presenting information in clear language for consumer understanding. We believe Virtus leads the market in the way in which it presents this data.‎

Our fertility specialists and scientific teams understand the importance of ensuring patients have access to clear and accurate information. Fertility treatment like other complex healthcare services requires information to be delivered simply and clearly to patients and consumers who have no prior knowledge of the area of medicine.

Fertility specialists, like all medical specialists take very personally the importance of providing each and every patient with accurate information about their medical circumstances so they can make an informed decision regarding treatment.  Information available on websites is no substitute for a personal medical assessment, diagnosis and treatment recommendation. However, in today’s digital age websites can be very helpful to consumers. Review IVF Australia Success Rates »

-ENDS-

Contact Details

For further information please contact: Nic Phillips nicole.phillips@virtushealth.com.au / +61 2 9425 1722

About Virtus Health Limited

Virtus Health Limited (ASX:VRT) brings together leading clinicians, scientists, researchers and support staff to provide the very best in fertility care and related specialised diagnostic and day hospital services.

We have developed one of the most successful medical collaborations in the world. With 116 of the world’s leading fertility specialists supported by over 1100 professional staff, we are the largest network and provider of fertility services in Australia and Ireland, with a growing presence in Singapore. Our combined expertise creates a unique and powerful body of knowledge which when combined with the collegial team approach of our specialists and scientists, means we are able to find new and advanced solutions for achieving success for our patients.