• Purpose, Vision, Values

    Why we get out of bed every day

Purpose, vision and values: our guiding principles.

Our vision: to be the global leader in Precision Fertility.

We aim to deliver technology-led fertility insights that enable clinicians to deliver more targeted and personalised treatment plans to shorten the time to pregnancy and improve patient outcomes.

Our purpose: to be the most valued provider of Assisted Reproductive Services based on extraordinary patient care, and clinical and scientific leadership.

We work together to deliver a patient experience that is centred on trust, compassion and evidence-based care.

We are a ‘behaviours over beliefs’ organisation.

We understand that our behaviour and actions impact on others. Our values demonstrate our shared goal to ensure that Virtus facilities are safe and inclusive for all individuals.


Virtus fertility clinics


We encourage curiosity and seek out new methods and ideas to improve how we work.

Day Hospitals


We support each other and recognise the contribution of all our people.

Virtus Health Businesses


We treat our patients, their families and our colleagues with dignity and respect.



We centre our world on giving our patients the best chance of success.